Thursday 15 October 2009

Typography and Desktop Publishing

Typography is the design and use of typefaces as a means of visual communication from calligraphy to the ever-developing use of digital type is the broad use of the term typography. However, the art and practice of typography began with the invention of moveable type and the printing press. Typography is sometimes seen as encompassing many separate fields from the type designer who creates letterforms to the graphic designer who selects typefaces and arranges them on the page.
The art of typography focuses on the characteristics of a typeface, the shapes of the individual characters, and the aesthetics of a particular font. Text composition deals with how fonts are arranged on the page. It involves manipulating text placement and altering the visual appearance of the text.
Desktop publishing is the process of arranging text and graphics on the page and producing a file for printing. Typographic or text composition is a step in that process that takes the text and ensures that its appearance is appropriate and that it enhances the overall page composition. Text composition involves numerous individual tasks that break down into four general areas: placement, style, spacing, and embellishment.
Desktop publishing is about combining text and graphics. On the text side, designers use fonts to make the text look good. There are specific tried and true methods of using type in desktop publishing to accomplish the designer's goals. These practical typography tutorials include:
• How to choose the right fonts
• How to use expert characters including diacriticals and ligatures
• How to improve legibility and readability
• How to arrange type on the page, with or without accompanying graphic elements
• How to use typography creatively to communicate more than just the basic meaning of the words


Helpful Source:-http://desktoppub.about.com/od/typetutorials/Practical_Typography_Tutorials.htm

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