College Magazine Evaluation

Evaluation

For my media assignment I produced a college magazine using Adobe Photoshop as my main resource and putting my images and typography onto a publisher document.
The strengths of my magazine are that the masthead is in purple and white which connotates wyke sports as the football teams kit is purple and white. Therefore this attracts my target audience of 16-19 year old male students, as they will have an interest in sport.
Another strength of my front cover is that I used effective sub contents on the which makes the audience want to read the magazine. I decided to use the font san serif because from my typography research I discovered that this is the most effective font to use because it provides a good contrasts and doesn’t overwhelm the audience with too many fonts. This appeals to the target audience because a formal college magazine with teenage audience shouldn’t have big colourful bubble writing.
The last strength of my magazine is that I used all conventions of a magazine front cover which I used by looking at a labelled magazine in my research. I used a selling line under the mast head to draw the audience in, and the date close to the mast head because that’s where most magazine’s date is found. I used a second smaller image because a few college magazines I looked at had a smaller image on to go with a less important content on the front cover.
I believe a weakness of my magazine is that I tried to include a female audience in my magazine by having netball at the top of the page however I’ve now realised this is not enough to draw females in to the magazine.
For inspiration I looked at sports magazines like 442 and match this helped me decide what I needed on my magazine for my target audience. It also help me decide on some sub contents. I also looked at some college magazines which help me decide the colour scheme because college magazine don’t have too many colours on the front cover so I decided to stick with 3 main colours of white black and purple this colours will appeal to my target audience because they are not too bright which little kids like, as shown in my research in the match magazine. For my image I took a medium close up of a football player in the sports kit which contrasts well to the typography I used and the background colour scheme. In my research I also looked at fashion magazines because I believed this is the best way to find some medium close up shots.
To improve my magazine I could of made my main image slightly larger because it doesn’t stand out from a distance so it might not be that appealing. Also I could of spent more time on the mast head because the sports part is quite blurry around the outer glow therefore it lacks that professionalism. Lastly I should of included more female sports on my front cover as the target audience is for both genres of college students.